Re-Advertisement - Associate Project Officer (Telling the Real Story) Mogadishu, Somalia/ Somaliland

## Background:

Every year an increasing number of refugees and migrants perish in the Central Mediterranean in an attempt to reach Europe by dangerous means. Traditionally, many of them are Eritreans and Somalis. In an effort to respond to this situation, TOFI proposed an information campaign aimed directly at Somalis and Eritreans, to inform them of the full scope of the perils and difficulties of such voyages and about the legal, social and economic realities of life in Europe. Ultimately, this campaign sought to enable them to make informed decisions about their movements and plans for the future.

Preparatory research of communication patterns among Eritreans and Somalis had shown that the target audience had at their disposal two heavily biased sources of information on which they based their decision to leave for Europe. Firstly, the propaganda of smugglers. Secondly, the untruthful feedback of relatives in Europe that paints an unrealistically positive picture of life in Europe. To work in the context of the Somali segments of a project called Telling the real story – Information campaign.

This is an information campaign that reaches out to Somali refugees, members of the host communities, including IDPs. and migrants with a view to inform them about the full scope of the perils and difficulties related to irregular onward movements to Europe. The information campaign enables concerned people to take an informed decision about their plans and about possible onward movements.

**Overall objectives of Telling the Real Story are:**

1. Countering the narrative of smugglers and inform segments of the Somali community of the full scope of dangers associated with irregular movement to and life in Europe;
2. Maintain and reinforce the intra-community discourse on the dangers of irregular movement by countering the narrative of smugglers and undermining their credibility;

The Associate Project officer, under the direct supervision of the Associate Project Coordina