Consultancy for Stakeholder Consultations to Inform a Private Sector Awareness Campaign on TVET in Jordan- Education

**Type of contract :** Consultant Contract

**Level :** Level 3 - Senior

**Hiring Unit :** Education Sector (ED)

**Duty Station :** Amman

**Work location :** On site

**Duration of contract :** 3 months

**Hiring open to :** External candidates

**Application deadline (Midnight UTC+3 Time) :** 12/06/2026

## **OVERVIEW**

**1 BACKGROUND, OBJECTIVES AND JUSTIFICATION**

The Ministry of Education (MoE), with technical support from UNESCO and in partnership with Global Affairs Canada, is implementing a four-year programme (2024–2027) titled “Technical Assistance for Transforming Technical and Vocational Education and Training (TVET) in Jordan.” The programme aims to strengthen the TVET system to better respond to labour market needs, reduce youth unemployment, and address gender disparities.

As part of this reform, the MoE is introducing the Business and Technology Education Council (BTEC) framework in secondary vocational education (grades 10–12). This transition aims to improve the quality, relevance, and employability outcomes of vocational education graduates.

Despite these efforts, TVET continues to face perception challenges, often being associated with low academic performance. At the same time, private sector engagement in vocational education, particularly in providing Work-Based Learning (WBL) opportunities, remains limited.

To support Outcome 3.1 of the programme, it increases awareness and knowledge of TVET among private sector stakeholders, UNESCO and the MoE aim to design a targeted awareness campaign. A critical first step is to engage private sector stakeholders in a structured consultation process to co-create relevant, credible, and compelling campaign messages; under **Activity 3.1.1.1**: Consultations with stakeholders on national campaign and agreement on key messages.

**2. PURPOSE OF THE ASSIGNMENT**

In view of the above context, the objective of this consultancy is to design and facilitate inclusive stakeholder consultations with private