Call for Proposals (CFP) Business Development and Growth Consultancy for Yasmeen Interactive Virtual School

**First: About the School**

Yasmeen Interactive Virtual School is one of the educational programs of the Abjad Initiative for Education. It provides online educational services for children, adolescents, and adults from different countries, with a special focus on teaching Arabic to native and non-native speakers, as well as various languages and academic skills.

The school currently offers educational programs including Arabic, English, Turkish, Mathematics, Mental Arithmetic, Programming, and the Holy Quran.

The school currently serves between 350 and 500 active students from several countries around the world, with a primary focus on Arab communities in Europe and the Gulf states.

Current growth relies heavily on direct referrals and recommendations from current parents and students, alongside limited marketing activities.

The school currently operates on a post-paid service model and is studying a gradual transition to a pre-paid model as part of its efforts to enhance financial sustainability and develop operational processes.

Revenues from Yasmeen School contribute to supporting the mission of the Abjad Initiative for Education and its educational programs targeting children and the most vulnerable groups.

**Second: Objective of the Consultancy**

This consultancy aims to support Yasmeen School in:

- Assessing the current situation of the school from commercial, operational, and marketing perspectives.
- Reviewing and improving the current business model.
- Identifying growth opportunities and maximizing revenues.
- Improving the experience of parents and students throughout the enrollment and learning journey.
- Developing a results-driven growth and marketing strategy.
- Building a clear framework for performance measurement and progress tracking.
- Assessing the school's readiness for growth and expansion, and providing practical recommendations to enhance financial sustainability and operational efficiency.

**Third: Scope of Work**

**Phase One: D