jobUNICEF
(Re-advertisement) Fund Raising Officer (Acquisition) NO-A, Fixed-Term, UNICEF Thailand Country Office, Bangkok, Job No #589437
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Full Description
Positioned within the Acquisition unit of Individual Giving, the Fund Raising Officer (Acquisition) plays a vital role in executing UNICEF’s strategy to expand its donor base and drive sustainable revenue growth. In line with the PSFR team's strategic focus on funnel-based marketing and audience segmentation, this role supports the development and execution of targeted acquisition campaigns—especially across digital channels, which are identified as key growth drivers. By managing agency relationships, conducting market research, and optimizing lead generation and conversion, the incumbent ensures that acquisition efforts are data-informed and audience-centric. Their collaboration with the marketing team and close monitoring of campaign performance directly contribute to the team’s broader goals of enhancing donor engagement and achieving ambitious fundraising targets under the 2026–2030 strategy.
Under the Acquisition unit of Individual Giving on the PSFR team, the Fund Raising Officer (Acquisition) provides support in developing and executing campaigns to attract and acquire new donors. Responsibilities include agency management, market research, campaign planning, lead generation, and conversion optimization. This role is important in driving UNICEF's growth, enhancing donor Acquisition and increasing donations. The incumbent will plan and execute donor acquisition campaigns, monitor campaign performance, research and identify target audiences, and collaborate with the marketing team on acquisition efforts.
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