Manager-AI, Analytics, and Digital

"The location of this position can be either Washington, DC or New York depending on business needs" The World Bank Group is a unique global partnership of five institutions driven by a bold vision to create a world free of poverty on a livable planet. As one of the largest sources of funding and knowledge for developing countries, we help solve the world’s greatest development challenges. When you join the World Bank Group, you become part of a dynamic, diverse organization with 189 member countries and more than 120 offices worldwide. We work with public and private sector partners, invest in groundbreaking projects, and use data, research, and technology to bring tangible and transformative change around the globe. For more information, visit www.worldbank.org . CER (Communications and external relations) The mission of Communications and external relations (CER) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. CER manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. CER also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk. CER Communication Content (CERCM) Communications and Marketing at the World Bank Group is a unified, strategic organization representing all areas of the institution. Its mission is to deliver world-class communications and marketing leadership—driving clarity, creativity, innovation, and impact across every audience and channel. Through compelling storytelling, global brand stewardship, and data-driven engagement, the team advances the Bank Group’s vision of creating a world free of poverty on a livable planet. Together, we shape the institution’s voice, strengthen trust and reputation, and connect the World Bank Group’s work to people and partners around the world. This Manager for AI, Analytics and Digital, leads a multidisciplinary team to drive AI integration, data-informed content strategy, and creative output. The Manager oversees AI, Creative Services, Measurement/Data and Analytics, and research-related communications, ensuring that content production is guided by insights. The ideal candidate blends AI expertise and creative vision with analytical rigor to maximize the impact of One World Bank Group communications.

Key Responsibilities: • AI, Measurement, Data, and Analytics: At the core of this role is AI effectiveness and implementation. This person will oversee the integration of AI into the ECR ecosystem. This includes media monitoring, measurement and analytics, and content performance across channels (web, social media, publications) and more. Champion the responsible use of AI to automate routine tasks and enhance analysis, leveraging AI across workflows to boost efficiency and innovation within ECR. Establish KPIs and a framework for evaluating communication effectiveness and use these insights to recommend improvements. Present regular reports on content engagement and to reach senior leadership. • Content Strategy Insights: Develop and implement a content strategy informed by data analytics and audience research. Leverage content performance data and trends (including AI-driven insights) to guide editorial calendars and creative priorities. Use storytelling through data to enhance engagement and refine content approaches. • Creative Services Oversight: Lead the creative services team (designers, writers, multimedia producers) to produce high-quality visual and written content aligned with strategic goals. Integrate new technologies and tools—including AI driven content tools—to improve content creation and audience engagement, ensuring all creative output meets brand standards and effectively communicates key messages. • Translation Services: Modernize translation platforms across the WBG (including AI assisted translation tools) to improve efficiency and consistency in multilingual content delivery while upholding rigorous quality control. • Research Communications: Collaborate with research teams to distill technical reports and data-heavy findings into accessible content for external audiences. Develop communications strategies for effectively deploying major research publications, including summaries, infographics, and media briefs that highlight key insights. • Cross-Team Collaboration: Work closely with other ECRCM communications managers to align content themes and ensure that data/insights inform broader campaigns. Champion innovative content formats (interactive media, data visualizations) to increase audience engagement. Foster a culture of innovation and continuous improvement, ensuring the World Bank Gro