Digital Portfolio Senior Manager

The International Rescue Committee (IRC) helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. Founded in 1933 at the request of Albert Einstein, the IRC works with people forced to flee from war, conflict and disaster and the host communities that support them, as well as with those who remain within their homes and communities. In the MENA region (Syria, Lebanon, Jordan, Iraq, Libya, and Yemen) IRC responds to displaced people’s acute and longer-term needs with integrated programs that improve health and safety, prioritize children’s education, foster economic wellbeing, and empower communities to regain control over their lives.

**The IRC's MENA Early Childhood Development Portfolio**
The IRC’s MENA ECD portfolio builds on more than seven years of work through initiatives such as Ahlan Simsim, Play to Learn, Vroom and others, reaching millions of children and caregivers with quality early childhood development services, content, digital solutions, and tested program models. Across the region, IRC works with national ministries and public and private partners to integrate scalable ECD interventions into health, education, protection, and other systems, with a focus on young children and caregivers affected by crisis and conflict.

The MENA regional ECD team manages regional projects, supports country-specific awards, contributes to business development, and provides technical and operational support across program quality, content development, research and monitoring, advocacy and communications, project and financial management, and digital technology.

**Role Purpose**
The Digital Portfolio Senior Manager will oversee the end-to-end development, management, and growth of IRC’s ECD digital portfolio in MENA. The portfolio supports ECD programming across the region and serves multiple projects and audiences, including caregivers, educators, NGO and government partners, and country program teams.

The portfolio currently includes Facebook and Instagram pages; an AI-powered chatbot available through WhatsApp, Telegram, and Messenger; three mobile applications; online learning courses hosted on DisasterReady; and a website that houses programs, content, resources, and digital assets.

The role will maintain, strengthen, and grow this portfolio by managing the digital team and working closely with the technical and content team, coordinating a range of digital technology service providers, including vendors, consultants, and volunteers, and overseeing the strategy, implementation, and continuous improvement of IRC’s ECD digital products in MENA. The role will focus on expanding digital reach, improving user engagement, strengthening usability and accessibility, and ensuring that all digital products remain user-centered, contextually relevant, and aligned with IRC’s ECD programmatic priorities and Arabic content.

**ROLES AND RESPONSIBILITIES**
**Lead the IRC ECD digital portfolio in MENA**
• In coordination with the Deputy Project Director for Content and Delivery and the technical team, develop the strategic direction, planning, and management of IRC's ECD digital portfolio in MENA, including social media channels, chatbot platforms, mobile applications, and the website.
• Ensure that all digital products and channels are aligned with IRC’s mission and goals, audience needs, program priorities, and global, regional and country programs growth objectives.
• Identify opportunities to improve, expand, integrate, or adapt digital products based on user insights, program needs, regional and country-level partner priorities, and performance data.
• Support decisions on which digital products should be maintained, scaled, improved, or phased out.
• Promote the digital portfolio to country program teams and partners, train them on using the products, update them about changes to the products.
• Ensure alignment with IRC and project specific branding guidelines across the digital products.

**Manage digital strategy, growth, and audience engagement**
• Lead the development and implementation of digital growth strategies to increase the reach, engagement, and use of IRC's ECD digital platforms and products in MENA.
• Oversee social media and digital marketing strategies, including paid campaigns, audience targeting, community engagement approaches, and growth experiments.
• Monitor digital trends, platform changes, and audience behaviors, particularly among vulnerable, displaced, and underserved communities in the region.
• Guide the team in testing and optimizing campaign approaches, content formats, and outreach strategies to improve visibility, engagement, and impact.

**Oversee content, website, and platform coordination**
• In close collaboration with the technical and content team, oversee the planning, production, and quality assurance of digital content across IRC’s ECD platforms, ensuring content is