job
Paid Media Consultant for LAC Markets (Colombia, Chile, Brazil, amongst others), PFP/IG/Digital Fundraising, Geneva, Switzerland, 12 Months, Remote with travel
UNICEFchildrenhumanitarianjob
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Full Description
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
How can you make a difference?
The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Digital team is implementing the Digital Revenue Strategy to Inspire, Collaborate, and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase net income and donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, etc. This is enabled by a strong understanding of our audiences and the audience's journey across these channels, both offline and online.
The selected applicant will work as a Digital Paid Media consultant, empowering and enabling international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid-advertising operations on owned, earned, and paid media channels, such as AI Chat Bots (Claude, Chat GPT), Meta, Google, Bing, TikTok ads, and more, with a primary focus on net income generation, profitably, at scale, and in the shortest amount of time. The person will enable, empower, manage and oversee paid media ad operations in UNICEF markets to expand their income portfolio holistically, provide the technical know-how to assess and develop performance marketing strategies, and the necessary skills to deliver them within their markets, and assist in disseminating that knowledge to other UNICEF markets. The position is a good combination of executioner, orchestrator, and enabler.
If you would like to know more about this consultancy, please review the complete Terms of Reference here: TMC0002539 External ToR.pdf
To qualify as an advocate for every child you will have…
Minimum Qualification required:
Education
• An advanced university degree (Bachelors, Masters) in one of the following fields is required: marketing, computer science, engineering, technology, digital media, or any other relevant areas.
• Alternatively, a first level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
Work experience
• A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering AI-led digital performance marketing is required.
• Proven experience is required in paid social (Meta) and paid search (Google, Bing) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
• Experience in managing long-term and multiple projects simultaneously across 5 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).
Knowledge/Expertise/Skills
• Hands-on experience of working with AI agents, AI Ad features such as Performance Max, Demand Gen, Advantage + and AI Max, Google Analytics 4, FB CAPI, Google enhanced conversion code, Pixel and event set up are required.
• Familiarity with enterprise management platforms such as Programmatic ads, Netflix ads, Amazon DSP, and DV 360 is an asset.
Language Requirements
• Fluency in English (and Spanish for LAC markets) is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is considered as an asset.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin eve
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