grant
Micro-Influencers as Emerging Digital Opinion Leaders in Local Geographies
Organization UKRILocation United Kingdom
UKRIUK ResearchGrantActive
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Micro-Influencers as Emerging Digital Opinion Leaders in Local Geographies: A Quantitative Approach to Understanding the Role of Micro-influencers on Twitter
Context
In today's world, it is undeniable that social media plays a vital role in shaping societies, cultures and economies. Despite growing research on social media, we still know…
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