(Re-advertisement) Fund Raising Officer (Digital Growth) NO-A, Fixed-Term, UNICEF Thailand Country Office, Bangkok, Job No #589439

As a digital specialist in the Acquisition unit of Individual Giving, the Fundraising Officer (Digital Growth) plays a pivotal role in executing UNICEF’s strategy to scale donor acquisition through digital innovation. In alignment with the PSFR team's strategic emphasis on funnel-based marketing, segmentation, and audience-centric growth, this role leads the planning, execution, and optimization of digital campaigns across platforms such as social media, email, and paid advertising. By leveraging audience insights, campaign analytics, and emerging digital trends, the incumbent ensures that acquisition efforts are both data-driven and responsive to evolving donor behaviors. Their collaboration with the marketing team and focus on maximizing ROI directly supports the team’s broader objectives of expanding reach, enhancing engagement, and driving sustainable revenue growth under the 2026–2030 strategy.

Under the Acquisition unit of Individual Giving on the PSFR team, the Fundraising Officer (Digital Growth) focuses on planning, executing, and evaluating digital marketing campaigns with a goal of acquiring new donors across online platforms (e.g., social media, email, paid advertising). Responsibilities include campaign management across analysis, audience insights, and campaign optimization. This role involves collaborating with the marketing team, analyzing digital campaign data, optimizing campaigns for maximum ROI, and staying updated with the latest digital marketing trends. The incumbent will play a key role in driving the organization's growth by ensuring effective digital marketing efforts.