grant
The effect of virtual reality-based food marketing on biological hunger signals and purchase intention in young adults
Organization NEW YORK UNIVERSITY SCHOOL OF MEDICINELocation NEW YORK, UNITED STATESPosted 19 Sept 2024Deadline 30 Apr 2029
NIHUS FederalResearch GrantFY20260-11 years oldAddressAdolescentAdolescent YouthAdult-Onset Diabetes MellitusAdvertisementAdvertisementsAffectArousalAwardAwarenessBehavior Conditioning TherapyBehavior ModificationBehavior TherapyBehavior TreatmentBehavioralBehavioral Conditioning TherapyBehavioral ModificationBehavioral TherapyBehavioral TreatmentBeveragesBiologicalBlackBlack raceBypassCancersCell Communication and SignalingCell SignalingChildChild YouthChildren (0-21)Chronic DiseaseChronic IllnessCommunitiesCompetenceConditioning TherapyConsciousConsciousnessConsumptionDataDevelopmentDietDietary qualityDiseaseDisorderDisparitiesDisparityEconomic ConditionsEconomic IncomeEconomical ConditionsEconomical IncomeEnvironmentEnvironmental FactorEnvironmental Risk FactorEthnic OriginEthnicityExposure toFederal Trade CommissionFoodFutureGoalsHealthHouseholdHungerHypertensionIncomeIndividualIntakeIntentionIntracellular Communication and SignalingInvestigatorsKetosis-Resistant Diabetes MellitusLinkMalignant NeoplasmsMalignant TumorMarketingMaturity-Onset Diabetes MellitusMeasurementMentorsMentorshipMissionModelingMonitorMotivationNCMHDNIDDMNIMHDNational Center on Minority Health and Health DisparitiesNational Institute of Minority Health and Health DisparitiesNational Institute on Minority Health and Health DisparitiesNon-Insulin Dependent DiabetesNon-Insulin-Dependent Diabetes MellitusNoninsulin Dependent DiabetesNoninsulin Dependent Diabetes MellitusNutritionNutritionalOutcomePaperPatient Self-ReportPersonsPoliciesPoliticsPositionPositioning AttributePriceProduce salivaProxyPublishingRaceRacesRandomizedReportingResearchResearch PersonnelResearchersRiskRoleSalivaSaliva productionSalivarySalivary excretionSalivationSamplingScientistSelf-ReportSignal TransductionSignal Transduction SystemsSignalingSlow-Onset Diabetes MellitusSocio-economic statusSocioeconomic StatusStable Diabetes MellitusStatistical Data AnalysesStatistical Data AnalysisStatistical Data InterpretationStructureT2 DMT2DT2DMTechniquesTechnologyTelevisionTrainingType 2 Diabetes MellitusType 2 diabetesType II Diabetes MellitusType II diabetesUnhealthy DietUnited States Federal Trade CommissionVascular Hypertensive DiseaseVascular Hypertensive DisorderWeightWorkYouthYouth 10-21adult onset diabetesadult youthadulthood transitionbehavior interventionbehavior measurementbehavior outcomebehavioral interventionbehavioral measurebehavioral measurementbehavioral outcomebiologicbiological signal transductionchronic disordercommunity advisory boardcommunity advisory committeecommunity advisory panelcommunity based participatory researchcommunity led researchcommunity participatory researchcommunity partnered participatory researchcue reactivitydesigndesigningdevelopmentaldiet qualitydietsdigitaldigital platformdigital technologydisease riskdisorder riskeating cuesenvironmental riskexcessive weight gainexperienceexperimentexperimental researchexperimental studyexperimentsextreme weight gainfood Ingestionfood adsfood advertisingfood consumptionfood cuesfood insecurefood insecurityfood marketingfood scarcityhigh blood pressurehunger cueshyperpiesiahyperpiesishypertensive diseasehypertensive disorderincomesinfancyinfantilejuvenilejuvenile humanketosis resistant diabeteskidslow food securitymalignancymaturity onset diabetesmedical collegemedical schoolsneoplasm/cancernovelnutrition insecuritynutritional insecuritynutritiousparticipatory action researchpoor dietpreventpreventingpricingracialracial backgroundracial originrandomisationrandomizationrandomly assignedsaliva secretionsalivary productionsalivary secretionschool of medicineserious weight gainsevere weight gainskillssocial mediasocial rolesocio-economicsocio-economic positionsocio-economicallysocioeconomic positionsocioeconomicallysocioeconomicsstatistical analysistheoriestransition from adolescence to adulthoodtransition into adulthoodtransition to adulthoodtype 2 DMtype II DMtype two diabetesvirtual realityweightsyoung adultyoung adult ageyoung adulthoodyoungsteryouth age
Description preview
PROJECT SUMMARY
This Mentored Research Scientist Development (K01) Award will support my long-term goal of becoming an
independent investigator who specializes in examining the techniques food companies use to market unhealthy
products to Black communities, with a specific focus on advanced digital technologies, such as virtual reality (VR). Food…
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